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íon home Redesign
 

In 2022, I contributed to the redesign project of the homepage of íon, the investment app of Itaú.

Understanding

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PAINS

01

Visibility

The user's perception is that íon is not comprehensive, especially for those with a focus on operating in the variable income market.

03

Attractiveness

The sensation of lacking visual resources to support information (such as graphs, icons, and various visualization methods for monitoring).

02

Findability

Having the most important information in the first layer of navigation, presented in a concise and organized manner.

04

Understanding

Specifically: about indexers, balance vs. earnings, and aggregator (what it is, how the updates work, among other aspects).

Design Processes

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Experimentation

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O QUE APRENDI?

01

Interaction

Interactive graphics capture the attention and interest of clients, as well as allowing for a more comprehensive evaluation of investments.

02

Practicality

Stories and news - maintaining what has been working well and recognized by the client is crucial for the usability of the tool.

03

Ease

Accessing key information directly on the homepage facilitates quick consultations and assessments.

04

Customization

Directional content brings an emotional connotation, providing an area of supplementary information tailored to the client's profile.

Architecture

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From

To

Continuous discovery.
Continuous improvement.

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Thanks!

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