Understanding

PAINS
01
Visibility
The user's perception is that íon is not comprehensive, especially for those with a focus on operating in the variable income market.
03
Attractiveness
The sensation of lacking visual resources to support information (such as graphs, icons, and various visualization methods for monitoring).
02
Findability
Having the most important information in the first layer of navigation, presented in a concise and organized manner.
04
Understanding
Specifically: about indexers, balance vs. earnings, and aggregator (what it is, how the updates work, among other aspects).
Design Processes

Experimentation



01
Interaction
Interactive graphics capture the attention and interest of clients, as well as allowing for a more comprehensive evaluation of investments.
02
Practicality
Stories and news - maintaining what has been working well and recognized by the client is crucial for the usability of the tool.
03
Ease
Accessing key information directly on the homepage facilitates quick consultations and assessments.
04
Customization
Directional content brings an emotional connotation, providing an area of supplementary information tailored to the client's profile.
Architecture

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From
To
Continuous discovery.
Continuous improvement.
